Amazon, the Future Model and Mainstream

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This was going to be, ‘what’s old is new again,’ as I looked into what I thought about Amazon’s latest moves. The flexibility it has for being such a large company is so shocking and while my first inclination is to recoil and throw crosses and garlic at it, I have come to a surprising conclusion: I like it.

If you’re looking through history and pulling examples from pop culture about what companies this big can lead to, you look no farther than Shadowrun’s Ares Macrotechnology (new name of Ares Industries), RoboCop, Terminator and Blade Runner. They all lean heavily on a future built on the broken promises of corporations that seemed shiny at first as Blue Sun from Serenity, but the writing was on the wall and everyone missed the warning signs. Now life is upside down and the people should have known better.

Play a game? Can you match these corporations to their fictions? LexCorp, Primatech, Blue Sun (above), Buy ‘n’ Large, Tyrell Corporation, Cyberdyne (I mistakenly refer to this as SkyNet in the episode) and Omni Consumer Products. On a good day, I can manage three or four matches; today I’m borrowing the Internet. But here we are, IRL – in real life – with Amazon whose size isn’t anywhere near the duopoly of Facebook and Google measured in worth but it’s coverage is unheard of.

And I like it. I once formulated an idea of what the next best thing would be after I heard of User Generated Content on websites. That immediately seemed terribly to me and still does. Mixing electronic holdings with physical goods seems to me to be the best possible thing anyone can do whether large or small. And by golly! That’s exactly what Amazon has done.

Why, for heaven’s sake are there no competitors? Now that Amazon has introduced a heavyweight ad structure allowing product placement and banners and videos and sponsored results, even vendors are wondering why there’s no competition. For good reason.

Today, we have what I coin in this episode, the Fab Five Advertising Platforms. Instagram, Twitter, Facebook, Google and now, Amazon. They provide five different ways to the point that ad experts are burning the midnight oil in the race to become the go-to number one source for anyone wishing to place Amazon ads. It’s just not like the others.

I elegantly pivot to news about Linux getting a massive attack from virus makers providing something of a proof of life hazing if there were any doubts as to Linux entering mainstream.

It’s a great, longform episode again and I pick apart a little ditty front page article from WSJ and plug in some missing points.
Answers: LexCorp – DC Comics, Primatech – Heroes TV show, Blue Sun (above), Buy ‘n’ Large – Pixar’s Wall-E, Tyrell Corporation – Blade Runner, Cyberdyne (I mistakenly refer to this as SkyNet in the episode) – Terminator and Omni Consumer Products from Robocop.

PAYWALL Will Amazon Own The World at WSJ
Jerky Linux virus is the mainstream hazing.
Raspberry Pi site (We’ll be talking more about this)

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