With Amazon opening its platform to advertisers in a massive way, we sift through the WSJ article and discuss as thought leaders (!) how old world common sense like selling physical things, not only makes sense but is just what Amazon is doing. Why isn’t anyone else? It’s odd when you sit and think about it – where other sites are specifically after selling our data, Amazon’s busy selling us actual stuff whether you’re online or not. Looks like we’d better warm up to our new overlords. And Linux squeezes in a tiny appearance in today’s episode.

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Back to Long Form recording on this one using the news to inform and reinforce the opinion that you cannot sit by and stop learning about what’s going on. There’s a niche (for now) need to get yourself into virtual reality. Even Facebook’s Oculus would be the way and if you do, you can catch some of the best new content as creators double-down on efforts to attract quality rather than customers (hoping to attract them, not direct them inward).

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In an exercise of putting the shoe on the other foot, a haphazard talk at what one might do to keep Amazon out of the witch hunt fires brought on by cries of “Monopoly!” Certainly those trials are coming, but could ducking the charges or appeasing the torch-bearers be as simple as out-zigging and out-zagging the other thinkers? It’s what Amazon has always done and to the reward of billions. Siding with the big guy isn’t an easy experiment but wouldn’t it be interesting if what saved us from the size and reach of Amazon were another, different threat to the future? What if it were some kind of A.I. that came to the rescue?

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From a Facebook post with a recent brainstorm, a podcast is brewing about saving Amazon from scrutiny.

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You wont believe how many skills new smart speakers have or what asinine direction some may be headed!

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An Army of One isn’t always feasible. But any verifiable and diligent mention by one at the right time can ignite change.

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Deeply related to RETAIL in the news items whether online or by brick and mortar is the current chapter of beloved bookseller Barnes&Noble. Its throes litter the tech and economic sections of the paper. Lessons can be learned by other retail news (Amazon and Walmart for example) if B&N is to stay bright. If it can’t or doesn’t, modern trends and retro crazes it could cater too will instead fuel the replacements small enough to react.

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