With Amazon opening its platform to advertisers in a massive way, we sift through the WSJ article and discuss as thought leaders (!) how old world common sense like selling physical things, not only makes sense but is just what Amazon is doing. Why isn’t anyone else? It’s odd when you sit and think about it – where other sites are specifically after selling our data, Amazon’s busy selling us actual stuff whether you’re online or not. Looks like we’d better warm up to our new overlords. And Linux squeezes in a tiny appearance in today’s episode.

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It’s a long journey that the great “we-all” have ahead, but watching Firehose API news trends shows that we may be moving in the right direction. It’s not giving anything away to say that privacy might benefit from the switches big data is making; we’re far from out of the woods and even farther from calculating middle ground or defending with certainty against scammers and big data thieves. But a silver lining does exist.

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