With Amazon opening its platform to advertisers in a massive way, we sift through the WSJ article and discuss as thought leaders (!) how old world common sense like selling physical things, not only makes sense but is just what Amazon is doing. Why isn’t anyone else? It’s odd when you sit and think about it – where other sites are specifically after selling our data, Amazon’s busy selling us actual stuff whether you’re online or not. Looks like we’d better warm up to our new overlords. And Linux squeezes in a tiny appearance in today’s episode.